The Psychology of Luxury Spending
This program explores the psychological drivers behind purchasing luxury goods, even when affordability is a concern. It breaks down the brain's mechanisms, including neurotransmitters, hormones, and cognitive biases, that influence our desire and decisions in the context of luxury consumption.
Flexible Schedule
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Program Modules
What You'll Accomplish
- Identify the key brain regions and chemicals involved in luxury consumption.
- Understand the roles of neurotransmitters like dopamine and serotonin in driving desire.
- Recognize the impact of cognitive biases such as the bandwagon effect on purchasing decisions.
- Analyze how environmental factors and marketing tactics leverage psychological triggers.
- Differentiate between influence and manipulation in the context of luxury branding.
- Develop strategies for making more mindful purchasing decisions.
Free for you
Full program access + updates