Neuroeconomics for Luxury Client Influence
This program introduces key concepts from neuroeconomics to effectively influence and persuade luxury clients by understanding the interplay of their emotional and rational brains in decision-making.
Flexible Schedule
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Program Modules
What You'll Accomplish
- Understand the dual-process theory of decision-making (emotional vs. rational brain).
- Identify how emotional drivers influence luxury client decisions.
- Apply storytelling and experiential selling techniques to engage the emotional brain.
- Implement strategies to reframe price as value and reduce perceived risk for rational evaluation.
- Utilize concepts like social proof, loss aversion, and reward framing to influence decisions.
- Personalize communication to align with individual client values and desires.
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