Selling high-ticket
This program focuses on shifting the sales mindset from price competition to demonstrating inherent value, emphasizing how high-quality, high-value products are often easier to sell by effectively communicating their benefits and solving customer problems more comprehensively. It's designed for businesses and sales professionals who want to build strong brands and customer loyalty through superior product/service delivery. The program delves into the cognitive biases that influence value perception and provides practical strategies for sales professionals to leverage these insights.
Flexible Schedule
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Program Modules
What You'll Accomplish
- Understand why premium products are often easier to sell than cheap ones, considering psychological pricing effects.
- Identify and articulate the core value propositions of a product or service, and the cognitive biases that amplify their perceived value.
- Develop effective strategies for demonstrating value to potential customers, incorporating principles of social proof and group influence.
- Shift sales focus from price competition to solution-oriented selling, framing value in terms of problem-solving and long-term benefits.
- Learn how to build customer trust through consistent delivery and exceeding expectations, leveraging concepts like loss aversion.
- Recognize the long-term benefits of value-driven sales for brand loyalty and business growth.
Free for you
Full program access + updates