Understanding the Business Model Canvas
This program guides you through the nine building blocks of the Business Model Canvas, a framework for understanding how a company creates, delivers, and captures value. It incorporates behavioral science principles and a narrative arc for enhanced engagement.
- Functional Organizations vs. Business Models
- Exploring the Nine Building Blocks
- Problem vs. Need: Connecting to Customer Motivation
- Defining Your Ideal Customer Persona
- Physical vs. Virtual Channel Strategy
- Acquire, Activate, Retain, Expand Customer Funnel
- Revenue Model & Pricing Strategy Analysis
- Financial, Physical, Intellectual, and Human Capital
- Strategic Alliances, Joint Ventures, and Suppliers
- Production, Problem Solving, and Supply Chain Management
- Fixed Costs, Variable Costs, and Economies of Scale
Flexible Schedule
Badge
Program Modules
What You'll Accomplish
- Understand the nine building blocks of the Business Model Canvas.
- Define a value proposition for a specific target customer.
- Identify appropriate channels for reaching customers.
- Develop strategies for customer relationships.
- Define revenue streams and pricing tactics.
- Identify key resources, activities, and partnerships.
- Analyze cost structure and economies of scale.
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