B2B Prospecting Mastery
A comprehensive program to master B2B prospecting techniques, based on the strategies of email10k.com and X27 Marketing. This program focuses on consistent effort, personalized outreach, and leveraging tools to scale lead generation. It also addresses the psychological aspects of prospecting, such as handling rejection and maintaining motivation.
Flexible Schedule
Badge
Program Modules
What You'll Accomplish
- Define B2B prospecting and its importance, understanding the potential losses of inaction.
- Build inbound channels with strategic content marketing, showcasing expertise and authority.
- Master cold email outreach techniques for lead generation, emphasizing implementation intentions and loss aversion.
- Leverage warmer cold email for targeted engagement, applying the principle of reciprocity.
- Utilize social media effectively for prospecting, focusing on lead generation and building authority through successful prospecting stories.
- Maintain consistent prospecting efforts, managing expectations for success and developing resilience.
- Personalize touchpoints for higher engagement, framing the effort as a way to increase response rates and avoid being marked as spam.
- Utilize tools to scale prospecting activities, leveraging time effectively and streamlining efforts.
- Prioritize quality in contact selection, showcasing successful prospecting stories from those who focus on quality over quantity.
- Focus on securing meetings for high-value services, using the principle of loss aversion.
- Develop strategies for handling rejection and building psychological resilience.
Free for you
Full program access + updates